Ivy Lee Method.
When productivity is measured in dollars
When you find out how much the most expensive advice in the time management history cost, you will not want the advice itself, but you’ll want to learn how to give such advice
You want 200 million dollars. He wants 200 million dollars. Everyone wants 200 million. Now, shh! Lend me your ear, "6 tasks." Got it? Only 6 tasks — that’s all. That’ll be 419 922 dollars and 5 cents.
This is how much money was given for this advice by Charles Schwab. Actually, he gave $ 25,000, but that was in 1918, you know, 100 years passed, inflation, and the like.
OK. For the sake of the transaction authenticity, let’s describe how it happened.
Well, one man is Ivy Lee, a founder of public relations. It is because of him that we know that Putin plays hockey and loves Kipling, and his Labrador’s name is Connie. The other guy is Charles Schwab, an industrial magnate who, of course, wants to be even more industrial and richer — that’s it, as Engel bequeathed.
So he asks Ivy Lee how to shake up the Bethlehem Steel Corporation, a metallurgical and shipping company. Ivy Lee asks to give him 15 minutes for talking with each executive. He gives all of them the same advice in which there are (here begins the mysticism)…
OK. For the sake of the transaction authenticity, let’s describe how it happened.
Well, one man is Ivy Lee, a founder of public relations. It is because of him that we know that Putin plays hockey and loves Kipling, and his Labrador’s name is Connie. The other guy is Charles Schwab, an industrial magnate who, of course, wants to be even more industrial and richer — that’s it, as Engel bequeathed.
So he asks Ivy Lee how to shake up the Bethlehem Steel Corporation, a metallurgical and shipping company. Ivy Lee asks to give him 15 minutes for talking with each executive. He gives all of them the same advice in which there are (here begins the mysticism)…
Six steps:
- Clearly define your vision for all spheres of your life: business, health, family etc.
- Every evening, write down exactly six tasks for the next day that will help you achieve your vision.
- Prioritize these six tasks.
- Every morning, start with the most important task in the list and do not move onto the next task until the previous one is complete.
- If you don't finish any tasks by the end of the day, move them to a new list of six tasks the next day.
- Repeat the process every day.
Six, six, why six? Hmm, there were six days of creation; there is a six-pointed star, there are six directions: up, down, forward, backward, left, right. Do you see? It sounds like cheap quackery. That’s why, when Charles Schwab asked, "Well, how much will it cost me?" Ivey Lee replied: "Nothing. Just walk around, have a smoke for three months, see what’s what, and then decide yourself what sum of money to write in the check that you’ll send me, ok?" Schwab walked around, smoked, seeing what was what, and three months later sent Ivy Lee the check for the amount of mentioned above 25 thousand dollars. Soon after that, Bethlehem Steel became the second largest steel producer in America and the largest shipbuilder, and Charles Schwab himself raised personal capital of more than $ 200 million.
In short, if in three months you’ll have a desire to send us 400 thousand dollars (we rounded it off), go to the contacts. And oh, no matter how powerful the Ivy Lee method is, it is definitely not because of the number 6. Tim Ferris follows the Ivy Lee method, but puts three, not six, tasks into the plan. Try to tell this guy he’s unproductive.
And one more thing: Charles Schwab went bankrupt and died in 1939 with a debt of 300 thousand dollars. We just thought you should know about it.
In short, if in three months you’ll have a desire to send us 400 thousand dollars (we rounded it off), go to the contacts. And oh, no matter how powerful the Ivy Lee method is, it is definitely not because of the number 6. Tim Ferris follows the Ivy Lee method, but puts three, not six, tasks into the plan. Try to tell this guy he’s unproductive.
And one more thing: Charles Schwab went bankrupt and died in 1939 with a debt of 300 thousand dollars. We just thought you should know about it.
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